A Chat with Pure Juice Bar + Kitchen

A Chat with Pure Juice Bar + Kitchen

Pure Juice Bar + Kitchen opened in the office tower at the corner of King and Water streets in Kitchener in mid-October, but it’s already filling a niche with food lovers wanting healthy, quick meals.

With a high, open ceiling and sleek design, the restaurant is the brainchild of owner Ewelina Krawczyk, 37, whose family operated Nougat Bakery on Queen Street until it was sold a couple of years ago.

“Starting there, I developed a passion for good food and the food industry here in Kitchener,” says Krawczyk. “I love being involved with local food events and supporting local charities.”

A Kitchener resident, she created Pure based on her love of travel, vibrant food experiences and healthy eating. She believed that downtown needed more by way of casual, made-from-scratch restaurants; so, Pure Juice Bar + Kitchen was born.

Owner Ewelina Krawczyk comes from Nougat (Photo: WREats).

Owner Ewelina Krawczyk comes from Nougat (Photo: WREats).

Convenience is key for customers’ busy lifestyles, says Krawczyk, and Pure adds to that a mix of raw foods, grain bowls, “Vitality Bowls,” smoothies, and juices that are freshly squeezed in their kitchen.

The menu draws on the “superfood” qualities that reputedly come from ingredients like quinoa, chia seeds, coconut oil and acai berries.

Located at 305 King St. E, Kitchener (Photo: WREats).

Located at 305 King St. E, Kitchener (Photo: WREats).

However, the Pure JBK menu is not limited to vegan or vegetarian options. “There’s something for everyone,” Krawczyk says.

Pure also supports local businesses for the produce, baked goods and dairy supplies they use and that philosophy meshes with the evolving downtown. Krawczyk says she serves a growing demographic that is serious about healthy food but also appeals to the general population.

“From young professionals to families to empty-nesters, people are looking for fresh, healthy food prepared quickly and creatively.”

A bright vibrant space with healthy food choices (Photo: WREats).

A bright vibrant space with healthy food choices (Photo: WREats).

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Pure Juice Bar + Kitchen
305 King Street West
Kitchener, ON N2B 1B8
(519) 208-3322

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